PETA Beauty Without Bunnies Certification Explained
USA (global) · Established 1987
Vegan + Cruelty-Free Cosmetics, personal care, household products
Audit Level: Self-Declared
The brand completes a questionnaire and signs a compliance statement. No independent verification is conducted.
Supply-chain verified: No.
| Supply Chain | Not required |
| Cost for Brands | Free. No fee, no audit — brands complete a questionnaire and sign a statement of compliance. |
| Recognized In | AmericasEuropeUKAustralia/NZ |
Editorial Analysis
PETA maintains two lists: 'cruelty-free' and 'vegan and cruelty-free.' The certification is entirely self-declared — PETA does not conduct audits or verify supplier claims. It relies on the brand signing a statement. This makes it significantly weaker than Leaping Bunny or The Vegan Society in terms of verification rigor. That said, it remains widely recognized and is a useful first filter.
Summary
Type
Vegan & Cruelty-Free
Established
1987
Origin
USA (global)
Scope
Cosmetics, personal care, household products