EWG Verified Certification Explained
USA · Established 2012
Cruelty-Free Certification Personal care products
Audit Level: Desk Review
Submitted documents (ingredient lists, supplier declarations) are reviewed by the certifying body without on-site inspection.
Supply-chain verified: No.
| Supply Chain | Not required |
| Cost for Brands | Annual fee based on number of products. |
| Recognized In | USACanada |
Editorial Analysis
The EWG Verified mark indicates a personal care product meets the Environmental Working Group's standards for ingredient transparency and safety — free from ingredients of concern on EWG's Unacceptable list, with fully transparent labelling. Does not certify vegan status or prohibit animal testing specifically. Strong following among health-conscious US consumers.
Summary
Type
Cruelty-Free
Established
2012
Origin
USA
Scope
Personal care products